THE CHALLENGE
Palm oil is everywhere. It's the world’s most popular vegetable oil for a reason. It's a deeply versatile, high-performance ingredient found in nearly 50% of products on supermarket shelves.
Palm oil plantation expansion has drastic environmental and societal costs. It's threatening the livelihoods of endangered wildlife, biodiverse ecosystems, and humans.
Palmless is building a better way and needed a trusted partner to help develop their new website, brand identity, and marketing strategy in order to build momentum toward their initial product launch and prepare future product roadmaps through a B2B lens while still resonating with consumers.