ANTI RACISM FUND

Fighting injustice with expertise.

Anti Racism fund
THE CHALLENGE

The Anti Racism Fund was born in the aftermath of the George Floyd tragedy.

This grassroots effort to support the Black Community through health and wellness access, social justice advocacy, education parity, and justice reform rapidly gained steam.

ARF needed a trusted partner to help establish legitimacy, maintain momentum, and ensure donations were properly utilized.

ARF Protest
THE SOLUTION

We partnered with the Anti Racism Fund while it was still in its infancy as a GoFundMe.

Quickly, we enacted  an ambitious fundraising strategy by developing a brand identity, designing and building their website, and implementing a powerful multi-channel, mobile-first donation tool.

Today we serve Anti Racism Fund as the operational backbone, handling financial oversight, investor relations, and internship programs.

ARF landing screen
ARF donate screen
ARF web page
A to Z
Allyship
Systemic racism
White supremacy
1200
unique donors and donations
$1M+
raised for racial equity initiatives
20+
public interest organizations supported
ARF Social
THE WORK
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Business Strategy

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Branding & Identity

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Paid Media & SMS

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UX / UI Design

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Social Media Strategy

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Content Production

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Performance Marketing

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Web Design & Development

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Data & Insights

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Financial Operations

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